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Profit Model Analysis

The profit Model Analysis of power bank station. At present, rental income is still the most mature and largest sector in the industry. How to use channel compound interest to obtain new growth points is a new exploration direction for the industry. Among them, the volume and growth rate of advertising revenue is the largest. The screen display machine can be placed in densely populated stations and airports for businesses to advertise.

At the same time, the accumulation of a large amount of consumption data in the background can help to tap the new needs of users in the scene. At present, most innovative businesses are in the early stage. And it will take time to verify whether each model can achieve the expected results.

Under the direct sales model, the average gross profit margin is nearly 25%, and the profitability is relatively stable. The main cost comes from equipment, merchants and BD costs.

Under the agency model, since the operator transfers the ownership of the equipment to the agent, the operator only charges 10%–30% of the platform fee, that is, the gross profit rate is 10%–30%.

Industry Marketing Strategy

Since the industry belongs to low-frequency emergency needs, users are not very sticky to the shared power bank brand, and at the same time belong to the B2B2C business, the scene is particularly important to stimulate demand. Based on this, creative marketing, especially scene marketing, has become the focus of each company. Through this voluntary exchange, the brand image is strengthened and a win-win situation is achieved. There are three main categories of creative marketing:

Based on activities derived from cultural and entertainment elements such as obvious, film and television, and IP derivatives, shared charging treasure operators help partners to publicize, provide customized products, and enhance interaction with fans; while partners can drain traffic for operators and merchants to enhance branding exposure.

Cross-border cooperation with brands. For example, users can draw gifts by using shared power banks. Operators help brand owners to promote new products, and they also strengthen their brands and drive user growth.

Cross-industry cooperation with merchants. For example, it has opened up with the membership system of chain hotels or restaurants to solve the problem of users borrowing and returning from different places, and at the same time, it can improve the user stickiness of both parties.

Channel competition analysis

What is the function of APP software development of shared power bank?

what is the function of APP software development of shared power bank?

1. Nearby power supply: If you can’t find the place where the nearby shared power bank is placed. You can turn on the function of nearby power supply, and it will show the place where the nearest shared power bank is placed. Don’t worry about finding the power bank.
2. Scanning code charging: At the beginning of the APP, new users will have a free trial of the function of the shared power bank. But after the trial, users will be required to pay for charging, but the amount of payment is not much. Which will be acceptable to many people.
3. Power bank leasing: Some shared power banks support the leasing function, that is. You can take away the power bank, charge at any time, but after the lease time is up, you need to return the power bank as soon as possible. Otherwise you will be judged to be overdue, will deduct your rent.

In fact, the development of APP software of shared power bank has made many people’s lives more convenient. While we are waiting for the opportunity, we should also be good at finding the opportunity. The opportunity of shared power bank has come, and the software of shared power bank is also more and more widely used in our life. Our life is quietly changing. Need to share software developers, it is best to find experienced developers, reduce the follow-up maintenance unnecessary trouble.

Market demand for shared power banks

With 5G and the upgrade of mobile phones, the demand for mobile phone charging is increasing, and the market is also growing. The demand for shared power banks is also increasing. And in the future, there will be AR and VR applications waiting to be born. So the demand for charging will reach a new height.

Whether in shopping malls, restaurants, hospitals, tourist attractions or other scenes. The shared power bank has gradually become an indispensable part. While some people take a power bank or a charging cable with them when they go out. Statistics show that 80 percent of people do not take any charging devices with them when they go out. These people are potential customers of shared power banks.

At present, the distribution of shared power bank industry is mainly concentrated in first-tier and second-tier cities, and the market penetration of third-tier and fourth-tier cities is still very low. The market penetration of many business districts is still very low.

Judging from current demand, there are many gaps in the market, and these gaps, sooner or later, will be filled. So on this track, the roads only get wider

What are the pop-up methods for the shared power bank?

I believe that many users who use shared power banks may have encountered such problems: when renting a shared power bank. The scan code is completed, but the power bank is stuck in the cabinet and cannot come out. Or after the rental power bank is used, it is stuck when it is returned, and it is not returned.

This kind of situation is a very bad experience for users. And it is a bad thing that affects normal voice and income for franchisees or agents. Who share the power bank. Therefore, in the business model of sharing power bank, profit and income are important. But at the same time, the quality and stability of equipment are also important. Because if the equipment has problems every three to five, or if it cannot achieve long-term stability. Then the income will be greatly reduced. , and at the same time waste energy to deal with the solution. And even the gains outweigh the losses.

1. The motor rail wheel has a high cost, and the pop-up method is very ceremonial. It is slowly rolled out, and the user experience is better. Therefore, there are fewer brands used in the current shared power bank cabinet.
2. Solenoid valve, the cost is relatively low, and most of them are only stuck on one side of the charging treasure, so the problem of not popping out or getting stuck often occurs. Due to price considerations, some manufacturers may choose cheap battery valve locks, which will cause the machine to fail to eject the power bank normally after receiving the ejection command, resulting in customer complaints.
3. Geared motor, moderate cost, built-in transmission device, there are card positions on both sides of the charging treasure, stable and fast failure, and can be used for at least three years.

What should be paid attention to in the charging treasure of the agency agreement?

After several years of development, the shared power bank has become a very popular project. And various scenes can be seen everywhere. Shared power bank not only brings convenience to people’s life, but also brings wealth opportunities. Many people have obtained a lot of income through joining or agency. So for novices, if you want to share the power bank as an agent, you must pay attention to the following points.

• Choose a reliable brand, understand the company’s strength and current cooperation policy, and cooperate with the brand owner’s headquarters, so as to be more secure and have more potential.

• Understand the cooperation threshold of the brand, and then make a choice based on your own conditions. Different brands have different thresholds. Some brands may need to get ten or twenty devices at a time, while some brands may only need a few devices at a time.

• Compare the profit sharing rate and choose the brand cooperation with high profit sharing. Nowadays, the profit sharing rate of various brands in the market is also different. There are 92%, 95%, and 97%. The higher the profit sharing rate, the more money you can make. Don’t look at a few percentage points, it seems that the difference is not far, but in fact, if there are many devices, the difference in price is huge.

What should I do if the power bank cannot be returned?

1 .Search nearby shared charge bank outlets for return

First, let’s take a look at the rented shared charge bank brand. Find the small program of the brand side, find the nearby return point, and navigate to the nearby outlet for return. From the store, we can see the business hours of the store and whether there is a place to return it to other places.

2.Contact the rental point business, find the agent for negotiation

If our charge bank is a shop we often go to and have the boss’s contact information. We can contact the boss directly and ask the shop owner to negotiate with the agent of the charge bank. For example, if the charge is returned within 24 hours, the charge will be deducted within 2 hours. Then you can wait until the next day to return to the rental site.

If you leave far away, you can also choose to mail back to the business within a specified time for processing.

3.Three, find the official customer service for feedback processing

For example, you borrowed a charge bank in the bar and returned home. But the shops near the home are closed, resulting in the charge bank can not be returned on time. Then you can directly find customer service through the 400 phone or public number to record the time. And then return the next day, after return, customer service will return the difference according to the time difference recorded. At present, most brand power banks can do so.

At present, Alipay also offers a worry-free service of renting a shared charge bank overnight. As long as you return it on time the next day, you won’t deduct too much fee.

4.Buy out the power bank directly

Nowadays, many shared power banks are of good quality and have three lines. There will be a deposit when renting the power banks. Even if it is a deposit free credit loan, you can directly choose not to return the final deduction of 99 yuan for the buyout. However, it should be noted that some brands of shared charging banks do not have their own charging port, if this is the case, there is no need to buy out, because you buy back a model, can not be used as ordinary charging banks. This kind of power bank needs to be processed in the first three ways.

The above is how to deal with the problem that the shared power bank cannot find the place to return it. I hope it will be helpful to you.

A few things to keep in mind when returning shared rechargeables

1. The brand should be returned to the right, which brand borrowed, which brand should be returned, do not return the wrong. Some brands and different products can not be returned!

2. Now most of the shared rechargeable battery in the return only need to align the rechargeable battery to the chip groove inserted back. This time on the phone will automatically display the charging time and need to pay the amount of money. Will be more convenient.

3. Pay attention to the correct return, some people return the opposite. Is not possible (some brands need to click on the return button or order click on the return, this should be noted.

3.After the successful return, you will generally receive an end-of-order notification or a chargeback notification. If you are still billing after the return, you can contact customer service to deal with the problem.

Shared charging devices are mainly used by sweeping the code and must be returned after use. Otherwise they will be continuously charged and if not returned. It will affect the credit score of Alipay after a long time.

share wireless power bank.

Analysis of the development function scheme of the shared power bank applet

Scan the code to rent and use: Users can follow the applet through the mobile phone or scan the code. And then directly borrow the shared charging treasure online for the rental equipment shared by scanning the code.

Online return function: directly return the used power bank to the original rental place. The system will automatically settle the fee and pop up the payment information.

Online payment function: After using the shared device and returning it to the system for billing. You can pay directly through the online payment method.

LBS positioning function: that is, the shared power bank can be used through the LBS positioning function. And the location of the shared power bank can be found online.

In fact. Devices such as shared charging treasures can often be seen in the current cinemas, various exhibition halls. Museumst. Transportation hubs or public areas of some amusement parks. So the application of the current shared charging treasure applet The level is still larger.

Other countries are actively exploring the shared power bank mode

When domestic shared charging treasures are popular. Most foreign countries are still relying on charging stations to solve the problem of travel battery life. The shape of the charging station is similar to a locker. When charging is required, the mobile phone is put into the cabinet. And the mobile phone cannot be used during charging. The cost of charging, equivalent to RMB, is about 20/hour.

Comparing the shared power bank with this kind of charging station. You will find that in addition to being light and easy to carry. The most important thing is that it can be returned to different places. As long as you find a cabinet of the corresponding brand. You can borrow it and return it at any time. In terms of user experience, sharing Power banks are significantly better than charging stations.

The overseas market benchmarks the domestic third- and fourth-tier city markets

South Korea ranks first in the world with a smartphone penetration rate of 94%. In order to meet the national mobile electricity demand. South Korea’s Seoul subway station has installed machines that can charge and rent mobile power for free. In addition to South Korea. countries such as Japan. Singapore and India are also actively exploring the mode of sharing power banks.

Where there are mobile phones, there is a market for shared power banks. This sentence is not an exaggeration. The penetration rate of smart phones has increased year by year, and people’s anxiety about electricity consumption has also increased. The penetration rate of domestic shared power banks in first- and second-tier cities continues to rise. So many power bank companies focus on third- and fourth-tier cities where the market is basically blank. Striving to speed up the layout and quickly seize the market. The leading power bank companies with a longer-term vision have successively settled in developed countries including Japan and Singapore.