Profit Model Analysis
The profit Model Analysis of power bank station. At present, rental income is still the most mature and largest sector in the industry. How to use channel compound interest to obtain new growth points is a new exploration direction for the industry. Among them, the volume and growth rate of advertising revenue is the largest. The screen display machine can be placed in densely populated stations and airports for businesses to advertise.
At the same time, the accumulation of a large amount of consumption data in the background can help to tap the new needs of users in the scene. At present, most innovative businesses are in the early stage. And it will take time to verify whether each model can achieve the expected results.
Under the direct sales model, the average gross profit margin is nearly 25%, and the profitability is relatively stable. The main cost comes from equipment, merchants and BD costs.
Under the agency model, since the operator transfers the ownership of the equipment to the agent, the operator only charges 10%–30% of the platform fee, that is, the gross profit rate is 10%–30%.