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Consumer Analysis of the Target Customers of Shared Power Banks

• Consumer Analysis
  With the hot sales of smartphones, mobile power products have also become a daily necessities. So which groups are potential consumers of mobile power?

• Mobile working groups: police, army, journalists, photographers. Business people and other business trips, tourism. Outdoor staff. Such customers are the main customers in the mobile power market. Especially for white-collar customers, they pursue more fashionable products, So the power bank appearance will affect their choice.

• Students: Students are always the current fashionistas. Digital products such as learning machines, MP3, MP4, and mobile phones are their necessary equipment, so mobile power supply manufacturers have aimed the market of charging treasures at the school market.

• Mobile entertainment groups: users of digital cameras, mobile phones and other mobile digital products who often travel or travel, these users basically have a large demand for the capacity of mobile power, often go out, and need large-capacity mobile power as a strong backing.

• People who like to play games anytime and anywhere: Of course, the customers of mobile power supply are far more than these, and the u-train that needs to stay overnight during the Spring Festival transportation also has such a demand.

The popularization of mobile phone quick charge technology

At present, the capacity of mobile phone batteries is getting bigger and bigger. In China, many smart phones priced at about 1000 yuan also have quick charging function.

So it seems that mobile phone users are becoming less and less dependent on the power bank, so what is the development direction of power bank in the future, will the power bank industry eventually disappear?

In my opinion, smart phone is a personal smart mobile terminal device, and now everyone has their own mobile phone.

We can define power bank as personal energy storage mobile devices. Power bank rises with the rise of smart mobile phones. In real life, people are constantly on the move, so there will always be a need for personal storage mobile devices.

Therefore, with the rapid development of mobile Internet and logistics network, people’s demand for personal energy storage mobile devices will only become stronger and stronger. The advent of mobile phone quick charging technology will not reduce people’s demand for charging banks. But will increase people’s demand for mobile power, and increase the average price of mobile power products.

With the development of quick charging technology for mobile phones, shared power banks have also been applied to this technology. More and more shared power bank station have placed shared power banks with quick charging function.

It also enhances the consumer experience, allowing them to fully charge their phones in a short amount of time. I have to say that with the development of technology, people’s consumption experience is getting better and better.

WHAT ARE THE FUTURE PROSPECTS OF SHARED CHARGING CABLE

The shared charging cable is still much safer than the above investment, and the market space is larger. With the rise of the sharing economy, more and more products have appeared. Such as shared bicycles, shared power banks and shared charging cable Many people are skeptical about this product. What are the future prospects? Is it worth the investment?

The main reasons are as follows:

1.The demand for charging is large：

the emergence of 5G networks also means that smart phones will have more smart applications available, and more apps will increase the power consumption of mobile phones. This also proves that the charging market has ushered in a new space for development.

2.The power bank market is basically saturated：

Since the launch of shared power banks in 2018, it has ushered in many competitors. After the market is occupied by big-name power banks, the profits obtained are limited.

3.The market for shared charging cables is more accurate:

Most people think that charging cables do not have a market, but in fact, the market accuracy of shared charging cables is stronger than that of shared charging treasures. In life, people often forget the charging cable when checking into a hotel. Therefore some data lines will be placed at the front desk of the hotel, but the smart phones used by each user are different, Then he plugs of the data lines used are also different.

In this case, it is difficult for the hotel to achieve uniformity in the supply of data lines. The user’s use brings inconvenience. The main places where shared charging lines are put in are closed areas such as hotels, inns, and cafes. Their emergence can not only solve the problem of inconsistent data line interfaces, but also help hotels improve the consumer experience of users.

4.Low input cost：Compared with a single machine of a shared power bank of nearly 1,000 yuan, a shared charging cable is less than 30 yuan each, and the charging model is similar to that of a shared power bank. The same investment product has a larger scale, higher revenue, and faster recovery of costs.

Shared charging cable

Five reasons for the transformation of shared charging treasures into shared charging cables

1. The cost is lower than the power bank, and the payback is faster. (The main reason is that the cost is recovered in about 3 months and the daily income is several thousand)

2. Repaying the power bank is too troublesome and often there is no place to return it, so I have to return it the next day. (The deduction of 10 yuan and 20 yuan cannot be refunded when the cabinet is full)
3. For customer needs, charging generally requires customers to go downstairs to the living room to scan the code to rent. (Detour)
4. The battery of the power bank is aging and fully charged. (Regularly organize and distribute the cost of manpower maintenance)
5. Long-term full-load overload charging has potential safety hazards of explosion, flammable and explosive (high safety hazard costs)

The key to the difference between a shared charger and an ordinary charger is this password version.

Each device has a number and QR code. Store these in the database of the cloud server system. These QR codes correspond to dozens of password sets. After the user scans the code to pay, the system will display a set of passwords on the page after the payment is completed. This set of passwords corresponds to this device number. After you enter the password, the system will determine whether the dozens of passwords stored in the circuit board match the device number.

When the password is the same as the electromagnetic switch, the chip will be energized. The manufacturer generally pre-stores dozens of passwords in the chip and sets a password algorithm. Prevent users from cracking. When the charging time of the password obtained for the first time is used up, the password cannot be used for charging the second time. These devices themselves are not connected to the Internet, so users feel that the key to connecting the devices is to share the system.

Using and maintenance method of power bank

It is now an era of intelligence. As smartphones continue to enter people’s lives, they are constantly impact people’s usage habits. Power bank has also become an indispensable product in people’s lives. In fact, power bank also needs to be used correctly, this article will tell you the correct way of use and maintenance.

First, properly select the data cable to protect the USB interface of power bank. Not only will speed up the charging speed, but also extend the service life of the data cable. When you choose a data cable, you can note that the plug size is appropriate to the USB port, and the data cable has a range of supply voltage applicable. As long as we pay more attention to it, we can protect the data line while protecting the power bank.

Second, avoid violent vibrations and be gentle with the power bank. We should try to avoid throwing, knocking and falling, because these operations will damage the internal circuit board of the power bank.

Third, the power bank should be stored in a moderate temperature, dry place, to prevent exposure to the sun. Too high or too low temperature is not conducive to the storage of the power bank. Too high temperature may cause the explosion accident of the power bank, and too humid environment may damage the parts of the power bank.

Share the components of the power bank.

The shared charging treasure cabinet includes: there is a core inside the cabinet. We regard it as a CPU that can process data, read and store data, issue commands and other functions; There are also card slots and anti-theft locks, payment will return to the card slot, and anti-theft locks prevent charging treasures. Take it out maliciously; the circuit board is mainly responsible for the transmission of current; There are some transformers that can adjust the voltage and protect the current under different requirements; The 4G module is mainly to receive the function of the signal.

In fact, the internal structure of the cabinet is not complicated. The most important function of the cabinet itself is to recognize commands and rent back the hardware carrier of the power bank.

Customized power bank includes: battery core, this is the core thing of the power bank, it is also the most important component that determines the service life of the power bank, heat-proof and explosion-proof diaphragm, external watch case, etc. The battery core is the soul of the power bank. Whether it is customizing or joining, you must figure out the battery core of the power bank, so as to distinguish the advantages and disadvantages.

Share the function of the power bank

Scan code management system includes: WeChat front-end, user Android APP, Apple APP, background management system and server construction.

Background management: There are regions, agents, members, packages, equipment monitoring, coupons, flow, statistics, analysis, power bank management, power bank management, etc.

Shared power bank is a charging rental equipment (cabinet and power bank) provided by the brand. The user uses the mobile phone to scan the QR code on the device screen to transfer the deposit. The mobile phone rents a power bank. After the power bank is successfully returned, the deposit can be withdrawn and returned at any time Account.

How to choose a shared power bank factory

In the overall market division of shared power banks, the division of labor is quite clear. Shared power bank manufacturers are responsible for the development, design and production of software and hardware technologies. Shared power bank brand operators are responsible for brand operation and promotion. At the same time, the agents are responsible for market development.

The distribution of the industrial chain of the upper, middle and lower reaches. In other words, shared power bank manufacturers are mainly responsible for providing technology and equipment.

Best used to do mobile power and batteries before. There are many patents in the field of mobile power. After the shared power bank market became popular, it opened the assembly line of the shared power bank cabinet.

So how do we judge the strength of shared power bank manufacturers?

First of all, we need to know that shared power banks cannot be produced directly from an assembly plant like ordinary power banks. Shared power banks are IoT products that require a combination of software and hardware. The four aspects of software + hardware + communication + payment are required to cooperate with each other to complete the normal lease planning operation. A simple assembly plant is not the preferred supplier, it requires a one-stop solution for hardware and software.

1.The strength of the equipment provided by the shared power bank manufacturer

2.The number of brands manufactured by the shared power bank manufacturer

3.Does the shared power bank manufacturer have its own brand?

Although the scale of the brand is closely related to the brand promotion plan and effect, the better the brand promotion effect is, the production capacity of the manufacturer is also a big test. The market also has a certain degree of recognition for the equipment produced by the manufacturer.Manufacturers with self-operated brands have a say in equipment quality. The larger the self-operated brands, the more confident the equipment quality and after-sales service.

What kind of certificate is required for the export of power bank

The export of charge bank requires multiple certificates. For example, CE、RoHS and FCC certificate. This article will tell you which certificate do you need for different countries and regions.

1、CE certification:

The European Commission pointed out that the computer and its surrounding products must have a CE certification label. Otherwise, the product will not be available for sale.

2、RoHS certification:

The EU Parliament and the EU Council passed the RoHS directive in January 2003. It full name is Restriction of Hazardous Substances that limits the use of certain harmful substances in electrical equipment.Mainly used to standardize the materials and process standards of electron and electrical products. Also it making it more conducive to human health and environmental protection.

3、FCC certification:

According to the relevant provisions of the Federal Communications Commission: all electronic product that enters the United States need to do electromagnetic compatibility testing.

4、PSE certification

On February 1, 2019, the Japanese Economic Industry province incorporates power bank into a circular PSE certification. Therefore, the power bank that do not meet the technical requirements or electrical safety regulations, will not be available in the Japanese market.

At the same time, if you want to export the power bank to foreign countries by sea or air. It also needs to provide transportation appraisal report and MSDS.

In a word, we need to follow up the regulations of different countries and regions and apply for corresponding certificates. These certificates will be of great help for our business.

Development of shared power bank scheme

The mobile phone installs the corresponding APP software. Then, follow the prompts after scanning the code to choose a power bank, collect a deposit, rent it to the user, and charge by the hour. If it is not refunded, the deposit is equivalent to buying a power bank.

We are no strangers to power banks, and the price of a power bank is not expensive. However there is still a certain demand for shared power banks. For example, when the power bank is not delivered or has no power, it is very convenient to use it in an emergency.

The basic program content of the current shared power bank:

1. Rechargeable treasure cabinet: (including: Android screen, cargo lane lock, cloud control circuit board, battery, charging cable, identification power, quantity statistics)
2. Customized power bank (including: battery identification contacts, power bank identification contacts)
3. Scan code management system: (including: WeChat front-end, user Android APP, Apple APP, background management system and server construction). Backstage management (regions, agents, members, packages, equipment monitoring, coupons, flow, statistics, analysis, power bank management, power bank management, etc.).

At present, the shared charging treasure in the market has a QR code in a prominent position as the use entrance of the product. It is a very common behavior to pick up the mobile phone and sweep the sincerity.

1. First, pick up your mobile phone and scan it, enter the WeChat official account or download the provider’s APP;
2. Secondafter that, select the operation and click to start renting or return, and enter the relevant page (such as html5 page or client);
3. Third, pay related fees as a deposit;
4. Fourth ,start using the power bank
5. Fifth, wait for the charging to end then return the power bank and stop charging;
6. Sixth, instantly generate bill details, charge, return the deposit, and complete a charging experience.

PRODUCTION MODE, KEY COMPONENTS AND BARRIERS

Relatively open industry chain, continuous optimization of core technology, and most of them adopt OEM mode

At present, Most of the shared power banks on the market are cabinet-type,

And the manufacturing is a combination of hardware, software and technology, involving technologies such as the Internet of Things and cloud management.

Although this industry chain is very mature, the threshold of entering this industry is not high. Many companies choose to enter this industry every year,the difference is the company’s operation mode. First, the selection and optimization of key components led to the difference in product quality.

And the other is the supply chain, choosing different production methods and product standards will have an impact on product quality and cost reduction.

Choosing different production methods and product standards will have an impact on product quality and cost reduction.

Most shared power companies adopt independent R&D and OEM production. Some independent production companies rely on the parent company’s 3C industry resources, or provide functions and prices after all ODM outsourcing.

The first two have more advantages in controlling quality and cost. It is expected that the future optimization direction is the safety of power banks (hygiene safety and information security), and the improvement of the sense of borrowing and returning.

Patent is a dual consideration of technical barriers and business strategy, but it is difficult to change the pattern

According to incomplete statistics, as of February 2020, there have been more than 80 cases of patent disputes related to shared power banks, and the amount of compensation is generally one million or even ten million.

Among them, the cabinet equipment for storing the power bank and related identification and rental technology are the main points of dispute (for example, the technology of transporting the power bank in and out).

Patent barriers are necessary because the losing party will be required to remove the product, the agent will withdraw, and even its listing will be delayed, and the valuation will be affected.

But on the other hand, patent wars are time-consuming and labor-intensive, and due to the fast iteration speed of TMT industry products, the process of establishing the status of leading companies is faster, patent wars have time risks, and usually have more obvious effects on fast-growing opponents. Therefore, patents are an indispensable barrier, but they are not an effective means to seize the market. They rely more on capital strength, optimizing operations, and realizing value-added.