1.Collect rent:The rental fee is still collected based on the length of time, but the income has doubled several times than before. What is the reason for this? I will explain it later when I talk about catalysts.
2.Collect advertising fees:As more and more people use shared power banks, advertisers are beginning to be willing to advertise on power banks. Advertising is mainly in the form of borrowing and returning power bank machines, apps, mini programs, and official accounts.
3.Hardware cost :The cost of shared power bank is very low, the hardware cost is only tens of yuan, and the cost of the power bank is only a few hundred yuan. According to the current rental price, the cost will be recovered in a few months.
Compared with shared bicycles, shared power banks have no maintenance costs. First, it is difficult to damage, and second, the cost of transportation scheduling is also extremely low. After all, the size is so small, a courier rider can bring dozens of them to complete multiple fixed-point supplementary tasks.
Service providers are businesses that provide services to customers, similar to local pushers in the direct operation mode. Service providers do not need to purchase equipment. The platform is divided into a one-time fee. As well as an entry fee in the early stage, and a transfer fee in the later stage. In the case of drawing a high proportion of service fees in the later period, the proportion of service providers in different situations is about 20% to 40%.
What is agent model?
The agent model is that the company sells the equipment to the agent. Also owns the equipment and is responsible for the laying of the equipment and subsequent operations. The agent and the store make the specific directly negotiate with share ratio . The company may just set a Limit.
Operating model and profit method of shared power bank
There are three operating models, from self-operating model, service provider model to entrepreneurial model. Under various models, the initiative of operators is diminishing, and cash flow and income continue to grow. Service providers can quickly open the market, but only limited to revenue and experience points. Because of the continuous operation and development of the direct operation model chosen. The key to the model is to find a balance between maintaining stability and scaling up. Direct management and service providers are the main ones. The self-operated team is responsible for opening up important roads And the service providers are suitable for small and medium-sized households. At present, some giants use the cooperation model of agents and service providers to make up for the shortcomings of each model.
At present, leasing income is still the most mature sector with the largest proportion in the industry. However, how to use channel compound interest to obtain new growth points is the direction that the industry is actively exploring. Among them, the volume and growth rate of advertising revenue are the largest. On-screen display cabinets can be placed in crowded stations and airports. Small cabinets, power banks, and mini-program rental pages can used by businesses to place advertisements. At the same time, a large amount of consumption data accumulated in the background. Which can help tap the new needs of users in the scene.
MARKET STATUS OF CHINA’S SHARED POWER BANK INDUSTRY
Three categories of products focus on different scenarios
In the context of the rapid development of the sharing economy. New sharing projects are constantly emerging in the market to serve consumers. As a hot spot in the sharing economy, shared power banks have received strong attention. The shared power bank has three product forms: desktop fixed type, small cabinet mobile type and large cabinet mobile type.
Rental power bank station
The desktop-type shared charging treasure line machine is integrated, as a supplement to the business’s infrastructure. The small and medium-sized power bank stations placed in the restaurants, KTV, and cafes. The small cabinet type is mainly used in small and medium-sized scenes such as restaurants, cafes, and bars. A large cabinet type device can accommodate 20-80 power banks. Mainly for large-scale scenes, such as airports, railway stations, scenic spots, hospitals, large shopping malls, etc.
People can choose the suitable power bank stations according to their targeted market,
If you want to increase the income. You can try to choose a 20 or 30 ports stations to build a crowded place.
Easy charging at home, office, bar and restaurant.
Power banks have become a great item for sharing: startups place stations around a city and cash in on the anxiety everyone has when their battery starts dying in the middle of the day.
It is useful for travelers who need Google Maps. And workers who have to take care of tasks around the city and need to charge on the go.
power bank rental
Stations often come with their own software, but it generally needs to be tweaked. You should be ready to invest in software for your charging stations, as you’ll need to customize it for your target market. Software customization includes customizing the location, language, and other nuances.
WHAT IS POWER STATION AND HOW TO COLLECT MONEY AT HOME BY SHARING A POWER BANK?
The power station has 6/12/24/30/45/48 slots of different types, each power bank has 3 USB slots to charge three devices at the same time so life saver for three people at a time. Power Banks have become increasingly popular as the battery life of our beloved phones. Tablets and portable media players is outstripped by the amount of time we spend using them each day. By keeping a battery backup close by, you can top-up your devices while far from a wall outlet.
Its basically very useful for traveling and when there is power cut in your area. Or when you need your phone the most and battery is dying. Power cut in your area, or when you need your phone the most and battery is dying.
By placing them in crowded places such as shopping malls, restaurants and public places, when people urgently need to recharge, they can solve the situation of no battery in their mobile phones.
You can control the income of each site through the background and realize the dream of collecting money at home.
Power consumption will increase rapidly. According to data, the power consumption of 5G will be more than twice that of 4G. At the same time, with large-scale applications such as AR and VR, as well as the high-intensity demand for short videos, high-speed movies, and high-intensity demand, power consumption has become a short-term advantage in the commercial popularization of 5G. board. When the current battery technology cannot solve this problem in a short time, it is an inevitable choice to ask for help sharing a power bank. Judging from the current layout and development of the shared power bank brand, it is not impossible to meet users’ mobile device endurance needs anytime and anywhere. Data shows that Times Power Technology has successfully landed in more than 300 cities across the country, covering various life scenes such as restaurants, shopping malls, KTVs, airports, high-speed railway stations, etc. “eating, drinking, playing, shopping and entertainment”, with dense network installations and convenient access to other places. Services, and continuously improve the consumer experience. Once the consumption habits are developed, repurchase behavior is stimulated, and user stickiness will become higher and higher. In 2019, the profitability advantages of shared power banks have already emerged. In 2020, Gansu shared charging equipment will attract investment to join the source manufacturers. With the major benefits of 5G, the shared charging treasure will completely walk out of the initial development barriers driven by capital.
Today, let’s take a look at how the shared power bank cooperates. As a merchant, if there are brands to put on the shared power bank, it will bring certain rental income to the merchant. Over time, the guests will know that the merchant can borrow the power bank and will also give Merchants bring a certain amount of traffic, and each brand’s APP or mini program will also locate which address can be borrowed and returned, which increases the exposure and degree of the merchant. Generally, merchants with customer flow will have many brands willing to put them on the market, and the merchants only need to get in touch with the corresponding brand. The premise is that the business must be clear about the operating rules of the brand.
Another way is that the merchant can buy out the shared power bank equipment by himself, and get all the benefits of using it. For example, when charging the shared power bank slowly, one device can be used as an agent, and the merchant manages the operation by itself. Of course, many businesses just for the convenience of customers, then you can apply for free placement, or get a certain percentage of shares. As a project of pipeline revenue, shared power bank can continue to make profits for the convenience of users, merchants and agents, and it will not benefit other people. Therefore, shared power bank can develop steadily and it is also a personal entrepreneurship. A good choice.
Following the sharing of power banks, a new shared charging method has emerged in the sharing economy-shared charging cables. It has become the new darling of the investment world. The station shared charging equipment is attracting investment to join the source manufacturer. How does this project survive? What is its future market prospects? From the perspective of market demand, the market for shared charging cables has a stable demand for users like shared charging treasures. Because with the continuous increase of smart phones and mobile phone applications, the power consumption of mobile phones has also increased. However, the shared charging market that allows users to charge anytime and anywhere is very popular with users.
As a cinema format, its mission goals are nothing more than two sources. One is to directly generate revenue, and the other is to support the flow of cinema. So can theater sharing products do it? For theaters, the focus of shared products is not profitability, but traffic introduction.
In China, from shared bicycles to shared cars, from shared KTVs to shared power banks… On the vent of the sharing economy, it seems that any object around you may become the next shared target. This also confirms the view of Kevin Kelly, a technology business predictor: In the future, having the “right to use” resources is more valuable than having “ownership”, and more things will be shared in the future. As for the cinema with a relatively concentrated population, it has naturally become one of the best places for the sharing economy to land.
Personally, the essence of cinema “sharing” is a new type of cinema format in the Internet era. Why do you say that? Let’s first take a look at the currently popular sharing economy products in the cinema market.
Shared massage chair
Generally placed in the theater hall, with multiple units neatly arranged side by side. In use, the massage chair does not need to download the APP, and the user can experience it by scanning the QR code to pay. Based on the data from various interviews, In addition to the massage function, some seats can also be equipped with a USB interface, which can scan the code to charge the mobile phone.
Shared power bank
The operation process of this device is similar to that of a shared bicycle. After scanning the QR code and paying a certain amount of deposit, the charging treasure can be taken out of the machine. There are three main charging models: charging is free, and the source of income depends on advertising. It can be used by users for free, but the corresponding APP must be downloaded when connecting. A series of advertisements will be pushed on the APP, and the company relies on this business model to make profits; the charging fee model. After the user scans the code and pays, it can be plug and play, one yuan an hour, no deposit is needed, and there is no mandatory advertisement push; the rental mode, charging is free for a limited time.
Sharing KTV
miniKTV, also known as “shared KTV”. When using, you need to log in with WeChat before you can record songs. The recorded songs will be saved under your WeChat account, such as Youshang, MiDa, and other accounts. It supports single or album creation to share with friends and share to Circle of friends.
This combination of offline karaoke mode and Internet sharing and entertainment is undoubtedly a factor in attracting users. The new generation of young people in the city can find a shared KTV when they are shopping, and sing as much as they want. They can also sing two songs to kill time during the time between watching a movie and waiting for the opening of the screening; and the whim of singing can also be used. Just pull a companion to scream.
In addition to the above-mentioned shared products, there are also shared gyms, shared umbrellas, shared sleeping bins, shared parking spaces, etc. on the market. Regardless of the form of sharing, they have several things in common: connect the product and the cloud with Internet technology to achieve Unattended and mobile payment; this kind of business model has low investment cost, low technical content, and is easy to be copied; effective integration and utilization of resources, more aspects of people’s lives. This also corresponds to what we said earlier that the essence of cinema “sharing” is a new type of cinema format in the Internet era. As a cinema format, its mission goals are nothing more than two sources. One is to directly generate revenue, and the other is to support the flow of cinema. So can theater sharing products do it? First of all, from the point of view of the profit model, shared products are paid by scanning codes to obtain profits, but the form of scanning codes involves personal privacy, so that the user’s information security cannot be guaranteed and may be resisted by everyone; plus public equipment damage The probability is high, and the cost of equipment maintenance is high. In this way, it is faced with the dilemma of unclear profit model.
For theaters, the focus of shared products is not profitability, but traffic introduction.
Wang Wenhao, Dean of the Optics Valley Branch of Pattern Business School, said that for any shared project to succeed, at least three conditions must be met: customer needs, market space, and frequent use.
Take the shared power bank as an example. First, the charging demand itself is just high frequency. Except for fixed places such as home/office, other mobile situations, emergency situations and other charging must use the power bank, plus the basic power of the smart phone. It is difficult to fully support a day’s power. The power bank itself does have a very large demand. The market is there, the users are mature, and the demand is large; second, the power bank itself is heavy and bulky, and it is not like a cosmetic bag or The wallet also has a certain degree of personalization and identity identification, and its practicality is more obvious, so it is more likely to be shared; third, the power bank itself is easier to manage and quality control than a bicycle, etc., damage, battery usage, etc. Easier to be detected. Because of this, shared products such as these are bound to be favored by the audience, which is undoubtedly an effective entry point for attracting traffic. With traffic, the box office is half done.
In the author’s opinion, the sharing format based on the Internet era is the future development trend of cinemas. If the theater fully explores the idle resources in some sub-sectors and the general needs of consumers, and treats them as a commercial format such as selling products, and bundles it with movie tickets, making it a kind of theater icon It’s not a bad idea to match it.
The current situation of the shared power bank market
In China, on December 13, 2017, the shared power bank was selected as one of the “Top Ten New Words in Media in 2017” released by the National Language Resources Monitoring and Research Center. In August 2014, Laidian Technology was established, and then there were successive entrants. Looking back on the development of shared power banks in the past few years, from being questioned, criticized, and shuffled last year. After the wolves broke out, the four hegemons of the world were formed: incoming calls, street electricity, small electricity, and monsters. As we all know, the shared power bank was born because the current mobile phone battery technology cannot keep up with the development of other mobile phone technologies. After several rounds of industry reshuffle, the current profit model of shared charging treasures is roughly the three types of deposits, leases, and advertisements. Among them, due to the widespread use of similar credit points such as Sesame Credit and the impact of the deposit incident of ofo shared bicycles, this income has been greatly reduced. With the advent of the 5G era, high-power network transmission directly challenges the endurance of smartphones. According to Professor Yao, a well-known scholar in the electrochemical field of a university in Shanghai, “The current lithium-ion battery technology research has been at a bottleneck stage for a long time, and the current lithium battery performance is very close to the theoretical value. In other words, the current lithium battery performance will slowly improve. However, a significant performance leap is currently impossible to achieve. At least in the next ten years, lithium batteries will still be the mainstream choice in the field of consumer electronics batteries. It can be seen that if you want to stand out in this industry and lay a solid foundation, you have to enhance product development and operation capabilities. Scan code to rent a shared power bank.
USA-Powerbox
Current status of the shared charging line market
With the advent of the 5G era, smart phones consume more and more power, and there is a great demand in the charging market. People’s demand for “fast charging” of shared charging devices is even more urgent. Shared power banks have formed four hegemons, and latecomers can hardly get a share of the pie. The shared charging cable just meets this demand of the shared charging market, and the shared charging cable that supports fast charging allows you to keep your mobile phone for a while while drinking a cup of coffee. The shared charging cable not only fills the gap in the shared charging market, but also extends the needs of the shared charging market. “Charge for five minutes and talk for two hours.” Instead of hanging around with the shared charging treasure for an hour or two, it is better to have a cup of coffee in a coffee shop and use the shared charging cable to quickly charge for a while. Shared charging cables are mostly used in some room-style scenarios: hotels, ktv, partying, massage…The investment and maintenance costs are low. Compared with shared charging treasures, the entry barrier is greatly reduced. The problem of patent proliferation and confusion in the shared charging market needs to be paid more attention to before entering the market. After all, there is a lesson from the past that there is a patent dispute over the street power of the shared charging treasure. Shared charging cable
Outlook for the shared charging market
With the development of mobile phone wireless charging, more mobile phones support wireless charging, so in the future shared charging market, wireless charging will become the next trend of shared charging. Beijing Wangfujing McDonald’s Future Smart Restaurant has installed shared wireless charging equipment. It is not difficult to see that the shared charging equipment is constantly updated and iterated. The iterative update of hardware is the core, so how to maintain this group of users and form a new profit model? It is undoubtedly a good idea to carry Saas software on shared charging devices (such as 16C shared chargers and 16C coupons). No matter what the platform and service, in an era when traffic is king, these invisible hands are playing quietly. Play his role. The attempts of multiple profit models and applications in various small scenarios need to be based on a huge user base. From the free use of 360 anti-virus software to platform advertising revenue; There are friends who want to do this, contact the editor, a variety of cooperation methods, whether acting as an agent or a platform, and many other options, look forward to your joining
