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Supply chain analysis of shared power bank

Upstream: analysis of production mode, key components and barriers

At present, most of the shared power banks on the market are cabinet-type. Composed of a comprehensive combination of hardware, software, and technology. Also involve technologies such as the Internet of Things and cloud management.

The industry chain has been very mature, with many and scattered suppliers. So the entry barriers on the product side are not high, but there are still differences in focus:

First The difference in product quality caused by the selection and optimization of key components, Second the supply chain. Control (such as different production methods, different product standards) has an impact on product quality and cost reduction.

Most shared power bank companies adopt the production model of independent research and development + OEM. Just a few rely on the parent company’s 3C industry resources to produce independently. Or all ODM outsourced after the requirements of functions ，The first two have more advantages in controlling quality and cost.

We expected that the future optimization direction is the safety of power banks (hygiene safety and information security). And the improvement of the sense of borrowing and returning,

With the increasing demand for software such as mobile games and live video broadcasting. The demand for charging of electronic devices has gradually increased, and the possibility of major breakthroughs in battery technology in the short term is small. More and more shopping mall and restaurant setted down the shared power bank station because of the large demand of the market. But at this stage, the habits of shared power bank users still need to be cultivated.

A Combination Of Shared Power Banks And Advertising Screen

Adding an electronic advertising display to the shared power bank station can maximize the revenue from the value of the traffic. And the device supports the advertising of the merchant to obtain the revenue. In other words, it’s the perfect combination of an advertising screen and a shared power bank.

We placed a high-definition display screen in front of the station. It does not support touch screen operation. Our company use Qualcomm Android module chip in these station. Support 4G/3G/2G/Wi-Fi global network frequency band. It can simultaneously play picture, video advertisement.

In terms of charging, there are multiple shared power banks built into the shared charging cabinet. All of which adopt internationally renowned ATL polymer battery. They are safe and durable. When using the device, the customer only needs to open the mobile phone and scan the QR code on the screen. Pay the deposit or rent the charger without deposit. And automatically deduct the rent and return the remaining deposit after returning the device. The whole process is quick and simple.

When we place a simple shared advertising machine placed in the shopping mall. It is difficult to attract enough attention, and the marketing effect is also very limited. When the shared power bank is combined with the advertising machine, it will produce a new effect.

Because of the advertising video, the shared charging advertising machine can get more exposure in shopping malls, airports and bus stations. Attracting more people to rent it and indirectly increasing the usage of the device. Because of the shared charging bank, advertising on the advertising screen can attract more people’s attention and achieve better publicity and marketing effect.

SHARED INDUSTRY TRANSACTION SCALE

The development of the industry has matured, the business model has been validated by the market, the user habits have been successfully cultivated, and profits have been basically realized. The industry as a whole is in the early stage of maturity, and there is still a lot of room for growth.

The quality, quantity, technological innovation and other aspects of products depend on upstream suppliers.scattered and numerous supplier. Therefore, operators have many choices, but there are not many high-quality resources that can match the more demanding operators. Cooperation, especially exclusive cooperation, still has a certain degree of difficulty.

current market analysis

From the perspective of downstream merchant channels, laying speed and laying density are very important. Therefore, the industry competes fiercely for high-quality points. The proportion of merchants sharing from the initial 20% or even free, increased to about 50%. For operators, merchant channels should be the weakest link in the supply chain. This is also one of the reasons why operators are paying more and more attention to refined operations to avoid vicious competition.

For end consumers, although the frequency of demand is not high, the overall user scale of the industry has increased. Operators’ increased bargaining power over consumers has confirmed the rationality of the shared power bank market on the one hand, and explained the reasons why the industry giants are profitable and continue to make profits on the other hand.

What is market strategy analysis of power bank

1) The battery cell of the power bank

As a paste-like battery, it can be manufactured in various shapes. The appearance is more beautiful and full of personality, and the safety factor is higher, but the probability of bag expansion and burning is relatively higher. Compared with liquid lithium ion batteries, lithium polymer batteries have the characteristics of lighter weight, stable output efficiency, safety and efficiency.

2) Mobile power conversion rate

The conversion rate of mobile power is very important. The lower the conversion rate, the greater the circuit loss of mobile power, which may cause heat and even explosion hazard. A product with a conversion rate of around 85% can become a high-quality product.

3) Capacity of power bank

Capacity is the most important parameter that affects the length of time a mobile power supply is used. A mobile power supply above 10,000 mA usually has 5 to 6 cells. We know that the capacity and volume of a mobile power supply are directly proportional. The larger the capacity, the volume must be Bigger. The phenomenon of false bids in the market is still very serious.

4) With or without boost IC protection

The boost IC from the United States can provide an efficient and safe current automatic matching scheme.

5) Compatibility of power bank

It is better to choose dual output than single output. It is best to be compatible with Phone, Pad, Pod, Psp and most mobile phones at the same time. Mobile phones and other electronic products are diverse, with different circuit designs and interfaces. The same mobile power supply may not be suitable for all electronic products.

6) The appearance of the power bank

Appearance: The metal shell has better fire resistance than the plastic shell. Although the plastic shell of the brand power bank has a certain flame resistance, it is still inferior to the metal shell.

Weight: The first is weight, which is proportional to weight and capacity: circuit boards of the same material, cores of the same material (lithium polymer batteries and ordinary lithium batteries), and shell of the same material (metal and plastic) ) Under the conditions of the larger capacity, the heavier the weight.

Under the same conditions, the weight is lighter but the standard capacity is much higher, and the standard capacity must be false;

Volume: The volume is proportional to the capacity. If the electric core of the same material and the same case have a large capacity, the volume will be large.

The demand for shared power banks

Nowadays, mobile phones have become an “organ” for people.

People are spending more and more time each day on their mobile phones, resulting in higher battery consumption and a strong demand for shared power bank.

We estimated that users who charge their mobile phones once a day account for 39.4%. Those who charge them 2-3 times a day account for 41.6%, and those who charge them more than 3 times a day account for 12.8%.

But most people on the road don’t carry power banks with them. The market for shared charging is huge, with annual users reaching 150 million.

We placed them in shopping malls, restaurants, airports and leisure entertainment and other mainstream consumer scenes.

Coverage requirements are high.

Before 2019, networked communication modules were widely adopted in the industry. But the cost of networked communication modules remained high for the price-sensitive shared charging bank industry

DuDu has launched a product solution for shared charging banks based on QR codes.

Users only need to scan the QR code on the shared charging treasure rack, and the communication module of the currently idle charging treasure device can be operated

The 4G network of the company establishes real-time communication with the leasing platform to ensure that the shared charging bank can be used by users in a timely manner.

In addition, the shared charging bank can also be returned in different places. Our products can well meet users’ requirements for communication mobility.

Rent-to-sale ratio is the ratio of the lease price to the sales price

BUSINESS MODEL IS SHARED CHARGING

There are some special categories in business, that is, the price of the product itself is not high, but the frequency of use is particularly high.

Then, the single use price × frequency of use, the rental income will be particularly high, which achieves a “super rent-to-sale ratio.”

For these special categories, the cost can be recovered within a short period of time.

For example, such as the power bank we mentioned. the business model is shared charging.

The cost of the power bank is very low, plus the operating cost is about 100 yuan each.

If it can be used 4 times a day, and the fee is 1 yuan for each use, then you can earn 4 yuan per day.

The cost of this power bank can be recovered within 25 days.

The service life of the power bank is at least 1 year, so it has a “super rent-to-sale ratio”

What determines the rent-to-sale ratio of the industry?

There are probably three factors.

First, the cost of ownership.

The cost of ownership of a shared power bank is about 50 yuan. If it is wholesaled in large quantities, it may be as long as 40 yuan.

Second, the service life.

The service life of the power bank is about 3 years. To put it worse, it can be used for one or two years.

Third, frequency of use.

The number of times the power bank is used is about 2-3 times a day, and the worst should be once.

In fact, in every industry and industry, because the cost of ownership, service life, and the number of times of use are different, there will be a specific rent-to-sale ratio for this industry.

The challenge of shared power bank station

The mission of DuDu sharing charging station is to let mobile phone constantly electricity. And share charging treasures mainly face the following challenges.

The power bank station needs to meet the charging needs of consumers. Generally, they will be placed in various dispersion locations.

Without special supervision, may have equipment failure or human damage. Need to implement the equipment tracking of shared charging treasure equipment. And data collection of usage.

The profit of the power station depends on the placement of regional and people’s traffic and use. How to reasonably assign these shared equipment and obtain reasonable benefits is one of the key issues that need to be resolved in operation. This is also the biggest challenge.

Advantages of portable outdoor emergency power supply over traditional generators

In terms of emergency rescue, various accidents, disasters or events are unexpected, complex, and uncertain. Even in an accident, infrastructure such as electricity will be destroyed.

Advantages of portable outdoor emergency power supply over traditional generators

1.Small size, light weight, large capacity, environmental protection, long life

2.Easy to use, convenient, fast and easy to carry

The emegency power carrying methods such as hand-carrying, backpack, trolley wheel, etc. make it more convenient to carry.

3.a variety of charging methods have a long battery life

This product supports mains charging, solar panel charging. And wind power equipment charging. The charging is flexible and convenient, and it can meet the demand for electricity charging in harsh environments.

4.AC and DC dual purpose, stable output voltage

The problem of global warming has intensified, and the number of days of hot weather has increased. Extreme weather such as torrential rains, droughts, and severe storms have appeared more and more frequently.

We cannot underestimate the impact of natural changes the heavy rainfall in Henan has not only destroyed a large area of ​​the living environment. But also damaged electricity and communications, which made emergency rescue more difficult. The emergence of outdoor power supplies can solve this problem well.

Outdoor power supply, as a technological energy storage product that has only entered the public’s field of vision in recent years, has powerful power storage and can provide power protection for electrical equipment in emergency rescue work and post-disaster reconstruction work.

Most important compared with traditional generators, it is more compact and lighter, easy to carry and move, and can improve the efficiency of emergency work.

Help you quickly solve the operation problem of Shared Power Bank Station

(1) The rent is fast and refund is also very convenient.

Typically, when we need to use the shared power bank. We need to scan code, registration, payment deposit, and four steps. Since our technology leads a new era of credit free, province’s annoyance of payment and refunding deposits, making it faster. When returning to mobile sharing charge, simply put the charging treasure into the box and pay the payment. With a fast, refundable advantage, our efficient shared power bank can effectively solve the problem of people charging and slow charging, attracting a lot of user groups.

(2) High operating efficiency.

Relying on large data analysis technology, according to user characteristics, merchants characteristics, urban characteristics. We choose the best source of launching scene, and strive to ensure the stability of the product, build a technology network cloud platform, through refined operational model, realize the high efficiency operation and maintenance of service teams. Effectively saving operation and maintenance costs, enhances the company’s competitiveness. If you want to know more about this efficient shared power bank, you can contact us.

Domestic outdoor power supply application scenarios

As people’s lives become richer, we begin to use more ways to enjoy the good life, There are more and more activities close to nature such as self-driving trips and camping. Although you are in a natural environment, you must have electricity and network supply. Otherwise, how can you communicate with friends far away?

1.Fishing In fact, the outdoor power supply is very suitable for fishing. For example, bring an outdoor power supply that supports boiling water for cooking, Outdoor power is a combination of fishing gear and charging equipment.

2.Self-driving trip:With the advent of the era of great health, more and more people are going outdoors to enjoy the healthy energy brought by nature. People cannot do without the support of outdoor power supply when traveling by car, picnic and camping.

3.Film and television production: I mentioned the self-driving life of travel bloggers. In fact, many film crews and film crews are not shooting in a regular environment. In many cases, they drive a few RVs, which can solve the problem of rest and provide electricity.

Conventional mobile power supplies often cannot guarantee long battery life

• Outdoor power supplies can perfectly solve these problems when they meet these problems

4.Considering that outdoor live broadcasts are mostly conducted by teams, it is a good solution to carry an outdoor power source as a power source. For example, mobile phones (sometimes two or more), supplementary lights, stereos and other devices need to be charged. One or two power banks are difficult to meet, and a sufficient amount of outdoor power is suitable.

5.In the adult world, fishing is fun, while fishing at sea is work. The author once studied in the southeast coast and has seen fishermen in the coastal waters leading a group of people to go fishing in their own boats.

Although profitable, on the one hand, the dangers and risks are not small. On the other hand, life at sea is boring, and the power supply is not stable if the ship is small.

6.Smart agriculture also belongs to outdoor operations in a sense, and there are emergency scenarios such as emergency and rescue. Such as emergency power for mines, oil fields, geological exploration, and geological disaster rescue; emergency power for field maintenance of telecommunications departments; small and micro medical equipment Emergency equipment for emergency use of electricity, etc.