Industry Marketing Strategy
Since the industry belongs to low-frequency emergency needs, users are not very sticky to the shared power bank brand, and at the same time belong to the B2B2C business, the scene is particularly important to stimulate demand. Based on this, creative marketing, especially scene marketing, has become the focus of each company. Through this voluntary exchange, the brand image is strengthened and a win-win situation is achieved. There are three main categories of creative marketing:
Based on activities derived from cultural and entertainment elements such as obvious, film and television, and IP derivatives, shared charging treasure operators help partners to publicize, provide customized products, and enhance interaction with fans; while partners can drain traffic for operators and merchants to enhance branding exposure.
Cross-border cooperation with brands. For example, users can draw gifts by using shared power banks. Operators help brand owners to promote new products, and they also strengthen their brands and drive user growth.
Cross-industry cooperation with merchants. For example, it has opened up with the membership system of chain hotels or restaurants to solve the problem of users borrowing and returning from different places, and at the same time, it can improve the user stickiness of both parties.
Channel competition analysis
