personal selling of power bank station
Personal selling has a unique promotion method. It has many characteristics that are different from other promotion methods. It can accomplish many goals that other promotion methods cannot achieve. Its effect is extremely significant. Relatively speaking, personal selling is more suitable for complex sales performance.
- Personal selling can meet the specific needs of salesmen and potential customers. Therefore, for different types of customers, salesmen can adopt different and targeted sales methods and strategies.
- Personal sales can often be sold immediately after sales. At the sales site, customers make purchasing decisions and complete purchasing actions.
- The salesman can directly get information feedback from the customer. the views and requirements of the sales product and the enterprise, etc.
- Personal selling provides after-sales service ,tracking, As a result ,finds and solves problems during after-sales and use and consumption of products
- Meanwhile, the cost of personal selling is high, and it requires a large amount of manpower, material resources, financial resources and time.
- Personal selling should not be used under certain special conditions and environments.
There are three main purposes of personal selling
Firstly. Understand the customer’s reception of the company’s product information and market demand, determine the types of customers who can become product buyers, understand the target market and customers’ reactions and attitudes toward the company and its products, and accurately select potential customers.
Secondly. Collect, organize, and analyze information. And as far as possible to eliminate the potential customers to the product, the doubts of the salesman, persuade them to take action to become the real buyer of the product.
Thirdly. To promote potential customers to become actual buyers, maintain and improve customer satisfaction with enterprises and products.