Will the crazy price increase of shared charging treasures affect its business?
Agent
First of all, let’s think about the problem from the perspective of an agent. If I am an agent, I will share the cake with the merchants when my machine is laid out. And some brands need to share a little with the brand company. If my business is sluggish, I will The choice is to divert traffic to the merchants. That is, to lower the rental price of the shared power bank. Consumers on the same street will definitely choose the shared power bank with a lower price. Naturally, as an agent, I help the merchants. to myself.
As the business of the merchants got better and better, I slowly raised a small portion of the price. But why is it impossible to reach ten dollars an hour as reported on the Internet. And even Tesla charging is more expensive? Because the agents do not belong to the company, even if the agents are relatively powerful. If their company is not large, they will not choose this path!
Direct sales
Direct sales means that the company not only lays the machines for free. But also buys the machines out to the agents in the name of city partners. This model makes the direct sales team almost eat the cakes of high-quality merchants. Because the direct sales belong to the company, but Consumers foolishly think that this is the price controlled by the merchants. Which leads to the bad reputation of the merchants who share the power bank, which has no effect on the direct sales company.
Because the operation of the direct company requires a lot of costs. Why do they need a lot of costs, because they do not have their own factories. That is to say, their machines are not produced in their own factories. But OEM in the shared charging treasure factory. So this makes the cost of their machines very high, and it is impossible to sell them to agents. Because the first price is high, the agent is unwilling to buy at a high price. And the second is that their own operations are not mature. So the direct sales company team, such as some direct sales, first rely on themselves. The strong takeaway strength opens up the market, and the latecomers come first to eat the cake.