🌟 Current situation analysis
Nowadays, the shared power bank industry has shifted from being driven by models and scale to being driven by profitability. Enterprises actively optimize operations, innovate models, and improve profitability.
In terms of competitive landscape, the industry has a high degree of concentration, and top brands have performed outstandingly in market layout and user acquisition.
In terms of operational mode, the agency model has become a key focus, and in the fiercely competitive agency market, the differentiation competitiveness of the brand is crucial.
🌟User group
Young users are the main consumer group for shared power banks. Their daily charging frequency is on the rise, and their usage habits are becoming more stable.
Among them, the convenience of borrowing and returning is the most concerned factor for users. At present, the convenience of borrowing has been improved due to the well-established point layout, and users are now more concerned about the convenience of returning nearby, charging speed, as well as the transparency of charging and operational convenience.
🌟Trend outlook
Main business expansion: Scene expansion should focus on closed scenes with high passenger flow but insufficient coverage, such as amusement parks; Convenient services should increase their layout in public service areas, such as subway stations; Performance upgrades should enhance device flexibility and outdoor usability, such as windproof and sand resistant design.