ODM:
It is a more secure choice, especially for startups or entrepreneurs with limited funds. Through the agency model, entrepreneurs can quickly enter the market, accumulate experience and capital, without the need to invest a lot of resources and energy in brand building and marketing, as these tasks are usually handled by suppliers.
OEM:
It provides greater development space and challenges. For entrepreneurs with research and development capabilities and market insights, the OEM model may be more attractive. By establishing their own brand, entrepreneurs can better control product quality and service levels, while also having the opportunity to form their own characteristics and advantages in market competition
In terms of strategy selection, entrepreneurs can consider combining agency and OEM models. In the initial stage, one can choose the agency model to accumulate experience and funding, and gradually shift to the OEM model for independent innovation and brand building when conditions are ripe. This flexible strategy can help entrepreneurs better cope with market changes and risk challenges, achieving sustainable development