The advantages of shared charging bank and markets in lower-tier cities
Consumers said:”I was originally not optimistic because I have a lot of power bank , so I don’t need to use shared power bank at all. Later, I found it quite useful. When I go out to dinner or watch a movie I forget to bring a power bank is quite a problem , I tried to rent a power bank several times, but it was not nearby. When the brand is up, there is a sense of trust, so I am willing to use it.”
The entire shared charging bank industry is growing steadily
First of all, it changes the needs of consumers. Due to the increasing use of cell phones in daily life, “power anxiety” has become a problem for people outside. Traditional charging devices can be inconvenient, but the benefits of shared charging are even greater. The increasing use of cell phones on a piecemeal basis every day has created a significant power challenge. The data shows that the average monthly usage time of cell phone users is 97.3 hours, while the average power consumption of mainstream cell phones is only 33% after 5 hours of serious use, which further aggravates the “power anxiety”.
Secondly, the penetration of shared chargers in life scenes. Nowadays, the charge bank has been widely used in all aspects of life, restaurants, theaters, shopping malls and convenience stores. Moreover, it will also affect People’s Daily life and enable them to enjoy better services.
Markets in lower-tier cities
According to the analysis, due to the gradual weakening of demographic dividend in the first and second tier cities, there is still a large space for the sinking market, and the third and fourth tier cities will also be the main market covered by its services,The best way is to dig more markets in lower-tier cities.