Diversified Profit Model of Shared Power Bank

Rental income is still the mainstream, and the development of new retail scenes represented by advertising

At present, leasing income is still the most mature sector with the largest proportion in the industry. However, how to use channel compound interest to obtain new growth points is the direction that the industry is actively exploring.

Among them, the volume and growth rate of advertising revenue is the largest, and the rental page of the Mini Program can also be used for any advertisement. More suitable for places with many people.

At the same time, we can discover the new needs of users in the consumption data accumulated in the background. For example, when borrowing and returning in a different place, a small program can push different information according to the user’s location; at the same time, big data analysis can also empower merchants to perform accurate Marketing.

Profitability analysis of shared power banks

The average gross profit margin of the direct operation model is nearly 25%, and the profitability is relatively stable

In the direct operation mode, the main cost of the operator comes from the cost of equipment, merchants, and BD. Some high-quality websites with fierce competition can achieve 70% or even 100% sharing. At this time, if the operator has no profit sharing, the loss is approximately equal to one. The cost of a set of equipment, and this situation is currently rare. The average gross profit of the top four industries in 2020 was 24.85%.

In the agency mode, because the operator transfers the ownership of the equipment to the agent, the operator only charges 10%-30% of the platform fee, and the gross profit margin is 10%-30%

Products, operations, scale and resources influence each other, competition is a competition of comprehensive strength.